The Challenge

Legendary automotive giant Porsche was planning their motorsports division's first national advertising campaign led by renown photographer Frank Kayser. Porsche needed a team to document the historic campaign, and MindTrust's own Michael Pollack was a natural fit to direct the "making of" documentary.

Michael's job was to capture the story of the campaign, the unique personalities involved, and the international appeal of Porsche motorsports.

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"It's more than a car. It's more than a brand. It's history."

- Frank Kayser, Director Porsche Motorsports National Campaign
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On Location

We followed Frank Kayser and the Porsche team across the globe, shooting from Abu Dhabi and Bahrain to Germany, where post-production took place.


The Results

Our goal was not only to document the making of Porsche's campaign, but to match the quality of the brand itself with a beautiful, emotive, high-definition product. We're proud to have been a part of Porsche's historic national motorsports camapign.

“Mindtrust's ability to quickly synthesize needs and adapt on the fly, has been of particular use to our organization. I give them my highest recommendation.” Ian O'Brien - Director of Digital Marketing, Datto