Stalk It's parent company Corn Board has always had a clear mission and brand identity: re-purpose corn stover (husks, leaves, stalks etc.) into a green material that could replace pressed wood. Stalk it was borne out of the idea that Corn Board's material could be used to make skate, snow and surf boards and provide exposure into consumer-driven markets.
Stalk needed a brand identity that would encompass it's eco-friendly mission and resonate with the surfing, skating and snowboarding communities.
Creating The Brand
The logo evolution of Stalk It was taken directly from the way Corn Board makes it's green material
Starting with the stalk and spinning it into cornstover.
it all starts with the stalk...
...which is spun into cornstover
we tied in the idea of forward motion and resuability...
...and added the elements Stalk It's audience cares about: Sun & Snow
...and then the Stalk It wheel was born
Stalk It™ is a Longboard company that is dedicated to
sustainability, while manufacturing high performance longboards.
As a company, our mission and goal is to Re-Use, Re-Purpose, and Re-Imagine materials to Respect our home and environment. We put our heart and soul into creating the finest boards using finest components available.
Product Design & Beyond
From creating print and digital collateral to designing longboards, snowboards and more, Stalk It looked to our creative team to manage the brand's presence across the board.
Print Advertising Layouts
Stalk It's measure of success was the brand's ability to portray
the eco-friendly message of it's parent company while resonating
with fans and athletes in the snow, surf, skate and speed sports
Not only is the logo instantly recognizable - it adorns the gear and clothing of some of the biggest names in sports from surfer Alana Blanchard to skater Christian Hosoi.
“Mindtrust's ability to quickly synthesize needs and adapt on the fly, has been of particular use to our organization. I give them my highest recommendation.”Ian O'Brien - Director of Digital Marketing, Datto